Northern Brewer
Brand Identity | Digital | Packaging
Let's Brew This. Brand redesign for America's #1 homebrewing and winemaking supplier.
ClientAB-IN BEV
Year2018
Timeline1 Year
FormBrand Identity
Guidelines & Toolkits
Packaging
Collateral
Art Direction
Creative Direction
Iconography & Illustration
Digital Guidelines
FunctionUX & Website Design
Prototyping
Product Design
Research & Brand Planning
Platform Strategy
Planning
Audits
FlowEcosystem Audit & Planning
E-Mail Design
Customer Acquisition Strategy
Content Planning
Content Design
Social Media Strategy
Founded in 1993 is a single mission to help fellow homebrewers make great beer, Northern Brewer is now the #1 homebrewing and winemaking supplier in America. We were tasked with building a new brand identity to help unify their massive portfolio of innovative products.
The Tip
It’s a wayfinder. A compass point in the direction of True North. It’s a graphic representation of the company name and its roots and speaks to Northern Brewer’s knowledge, experience and expertise. It marks not only the path that Northern Brewer has embarked on from its humble beginnings in 1993, but points upward in the direction the company continues to move through relentless hard work and innovation. When it comes to home brewing, Northern Brewer continues to lead the way.
The Tip is a central component to Northern Brewer's new brand. It acts as a stamp of honour on all products and packaging, signifying that the Northern Brewer team has carefully ensured its quality.
Designed To Brew
Our unified designed system aimed to be super-inuitive for new brewers who are likely seeing the tools and ingredients for the first time.
Custom certificate delivered with each batch. A guarantee that if your brew doesn't work out, you get a new kit for free.
